• How some of the world’s most successful businesses thrived and grew with the help of a strong branding strategy – and how you can too!
• You’ll find out what GB = BG means, and how to put this Branding Law to work for you!
• The #1 mistake business owners are making that’s absolutely killing their long-term business growth … and how you can avoid it!
• The startling truth about branding – if you think branding is all about creating a logo and a slogan, prepare to be shocked!
• The 5 P’s of branding anatomy you must know in order to compete in today’s crowded marketplace!
• The three approaches to product naming every business owner ought to know!
• How to make sure you don’t dilute your brand with a poor pricing strategy. (Ouch – this is a huge mistake!)
• How to create a strong brand that makes a fantastic first impression… and keeps your customers coming back for more!
• The proven five-step formula for creating and refining your branding strategy from scratch – it’s easier than you think!
• How to create a brand that creates ‘top of mind awareness’ – when your prospects think of a solution, they’ll think of you first!
• How to quickly and easily test your branding concepts to make sure your audience loves them as much as you do!
• The secrets of product positioning that will have you outselling your competitors in no time!
• 11 different ways to position your product as the absolute best choice in your market – if you want to dominate your market, you need to know these strategies!
• You’ll get over two dozen real-life examples of how the world’s most successful companies have created brands to beat their competitors – and now you can do the same thing!
• You’ll discover the keys to create a logo that supports your brand, conveys a feeling and builds trust.
• How to fully integrate your brand into every facet of your business (hint: this is one of the keys to building brand recognition)!